Books 2020-2021. What did I read last year?

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I continue the tradition and publish a selection of books I read over the past year.

2021 y

1-6. Series of books “Game of Thrones”

  1. Game of Thrones
  2. Сlash of kings
  3. Storm of swords
  4. Feast for Crows
  5. Dance with dragons. Dreams and dust
  6. Dance With Dragons. Spark Over Ash
  7. Complex subordinates: The practice of Russian leaders. Maxim Batyrev
  8. Zombie Sales Techniques: How to get customers to buy and employees to sell. Ivan Isaev

9-10. Big Money: principles first. Frankly about business and the life of successful entrepreneurs. Evgeny Chernyak

    1. The richest man in Babylon. George Samuel Clason
    2. Adidas vs Puma. How a quarrel between two brothers laid the foundation for iconic brands. Barbara Smith
    3. Karmic management. The boomerang effect in business and in life. Michael Roach
    4. Unconscious branding. Use of the latest achievements of neuroscience in marketing. Douglas Van Praet
    5. Coaching. Basic principles and practices of coaching and leadership. John Whitmore
    6. All about asset allocation. An easy way to get started. Richard Ferry
    7. Economics. How the economy works (and why it doesn’t) in words and pictures. Michael Goodwin
    8. Corporate training, mentoring, coaching. Mikhail Klarin
    9. Investor Manifesto. Preparing for upheavals, prosperity and everything else. William Bernstein
    10. The Smart Investor’s Guide. John Bogle
    11. More than PR. How to create a star. Anton Bogoslovsky
    12. The power of the environment: Network-science for business and friendship. Maxim Feldman

2020 y

  1. Alan Lafley and Roger Martin. “Game to win. How the strategy actually works
  2. Bodo Schaefer. “Laws of Winners”
  3. G. Melik-Yeganov, D. Khanna, M. Ilyin. “Code of Survival. Natural laws in business»
  4. Nikolashin V.M. “Marketing of tourist services”
  5. Plotnitskaya L. “How to make money in the family. Simple rules for the Plotley system »

UE – semi-fixed expenses (food, payment of bills, everything that supports life).

PM – expenses-beacons (extra costs, “status” things, a waste of money).

SI – savings and investments (savings, deposits, savings for large purchases). The minimum amount of contributions to this sector is 10%. You can risk money from the SI, but in no case do not touch the RC. When accumulating a certain amount on a deposit, it makes sense to transfer money to a long-term deposit with more favorable conditions.

RK – reserve capital (“airbag” of safety). It must be deposited in the form of some kind of deposit (no more than $ 18,000 in 1 bank). It is best to open an account for the Republic of Kazakhstan for a period of 1 year.

книги 2020

The income that is generated by the SI and RK sectors should cover the expenses of the PM and, in the case of a balance or if you need it, then the RM.

If you are the owner of a business, put yourself on a salary in the very first place.

Plan your purchases in advance. Buy at a discount only those products that you would buy now at full price.

A good asset is an asset that generates income.

A bad asset is an asset that needs to be spent on it (or the cost exceeds the income from it).

Each person should have 3 budgets: personal, family, business. For each member of the family, the first important item is the implementation of the family budget.

When you have additional income, the right option would be to put it into the SI sector or send part of it to the formation of the Republic of Kazakhstan.

Minimum Owner Income = Family Expenses + Business Expenses + Personal Expenses.

книги 2020

  1. Kurpatov A. “Red pill: face the truth!”
  2. Kurpatov A. “The Halls of Mind. Kill the idiot in you!”
  3. Bermuda V. “25 Creative Ideas in a Million”
  4. Alekseev N. Guerrilla Marketing Schemes
  5. Joe Girard and Robert Casemore. Sell Yourself High: You deserve more!
  6. Jeff Walker. Launch! Quick start for your business
  7. Anton Popov. Marketing Games
  8. Igor Mann. Number 1: How to be the best at what you do.
  9. Dmitry Kot. UpperCat to competitors. Benefits for clients.
  10. Roger Fisher. Negotiations without defeat. Harvard method.
  11. Dmitry Volkonsky. Traffic business.
  12. Arndt Treindl. Neuromarketing: Emotion Visualization
  13. Jim Camp. Say no first. Secrets of professional negotiators.
  14. Tony Hammersley. My ideal home. 166 life hacks. The complete guide to organizing your home space.
  15. Vladimir Savenok. Wealth rule number 1 – personal financial plan.
  16. Christophe Morin, Patrick Renvoise. Neuromarketing training. Where is the “Buy” button in the mind of the buyer?
  17. Mark Goulston. I hear right through you. An effective negotiation technique!
  18. Michael Mikalko. Rice storm and 21 more ways to think outside the box.

If you need advice on what to read, write in the comments! 🙂