Overview of PablerPro targeted advertising monitoring service
In order to run effective advertising, it is not necessary to reinvent the wheel. It is enough to collect existing creatives, analyze them, adapt them to the required product/service and create your own unique version.
Now it is much easier to collect good creatives, there is no more need to wait for competitors to target you, because PablerPro will help you with the search for advertisements.
PablerPro is a service with which you can track current advertisements on Vkontakte, Odnoklassniki, Instagram and teaser networks and get statistics on them.
In this article, we will analyze the main functionality of the service, highlight its advantages and disadvantages.
Registration and tariffs
Working with this service, as with most others, begins directly with registration. You have two options: register via email, or log in through the Vkontakte login page.
The first option is less convenient due to the larger number of actions. In addition to entering your data, after registration you will have to confirm your email, without which it is impossible to enter the service. Be careful, if you can’t find the confirmation email in the main mail, then check your spam, in most cases it ends up there.
In fact, the second option is not as attractive as it might seem at first glance. In this case, you also cannot avoid email binding, which is accompanied by confirmation through a letter sent to the mail.
After completing the account verification, we can enter the service. Initially, you will have a demo mode with limited functionality, which includes:
- 10 requests per day.
- 15 search results.
- 10 posts in favorites.
- 200 retargeting users for a query.
- inability to export statistics to Excel.
This will be quite enough to test the service. But to test the full potential of PablerPro, you will need to upgrade to a paid plan. It is possible to pay for services for 24 hours, 1, 2, 3, 6 and 12 months, with each subsequent tariff being more profitable than the previous one.
After completing these steps, you can proceed to familiarize yourself with the functionality of PublerPro and search for creatives.
Functional
The main features of the platform are displayed on the sidebar, among them:
- statistics on advertising posts;
- statistics on publics and profiles;
- VK target;
- myTarget;
- Instagram target;
- teaser networks;
- VK public analytics.
We will analyze the operation of the platform in detail when searching for creatives in the Tagret VK tab.
Initially, you need to choose what type of advertising you are interested in: the left side, applications or post promotion.
After choosing the option you need, you can start setting up the main filters.
The first thing to start with is choosing the period of existence of the creatures we are interested in. By default, the service recommends taking a month, you can shorten this period or increase it, it all depends on the goals you are pursuing.
You can sort advertising posts by the date they were added, frequency, likes, reposts and comments. Sorting by the last three parameters is not as efficient as it might seem at first glance, because these figures are not always indicative of sales.
You also have the opportunity to choose in the attachment: poll, video, audio, album, photo or wiki. If this is not important for you, then you can not use the filter, leaving the “Not important” item.
Next, you need to specify which words should appear in the text of the advertisement. You can also specify which words should appear in the name of the group or page in which the ad is posted, or specify the group ID.
You can filter the target audience by country (Ukraine, Russia, Belarus and Kazakhstan), age and gender.
After setting up all the necessary filters, we proceed directly to the search for creatives.
Its results will look like this:
After you choose the creative you like, you can view more detailed information about it: the community that launched the ad, its statistics, and all posts from the target of this community.
Information about the publication date of the post, the number of likes, reposts and comments is also displayed. The presence of a clickable link allows you to go to the original post directly on the social network.
In addition, it is possible to view detailed information in percentage terms on the audience that was covered by a particular advertisement and the period during which the advertisement was “spinning”.
To save the creative you like, it is enough to mark it with an asterisk, after which it will fall into the “Favorites” section.
After collecting the creatives you are interested in and analyzing them, you will be able to understand what kind of visual you should strive for, what offer will “shoot” and what target audience you should focus on.
Summing up, we note the main advantages and disadvantages of the PublerPro service.
Advantages:
- Demo mode available. Despite its limited functionality, you still have the opportunity to test the service.
- Possibility to pay for services both for 24 hours and for a long period (from 1 month to 1 year).
- It is not necessary to clog your computer with the creatives you like, you can add them to your favorites right in the service. For convenience, all bookmarks are divided into blocks: posts, groups/publics, VK target, myTarget, Instagram target, teaser networks.
- The data in the service is updated on average within 10 hours, so you always get up-to-date information.
Flaws:
- Complicated registration.
- The service does not cover all teasers. In particular, this applies to advertising campaigns with a narrow target audience. Therefore, if you have a complex product, then the likelihood that you will find useful information in the service is small.
- Slow search through posts due to the large number of them in the platform’s archive.
- No data for Facebook.
- After registration, it is impossible to change your email address yourself. To do this, you will need to contact the administration and go through identity verification. In general, the process is quite long, so before registering, you need to accurately determine the email address.
Internet marketing expert. Head of marketing agency MAVR.
Business degree “Master of Business Administration” (MBA).