Professional online marketing courses: are they effective and how to choose training

We will send the material to you by email:

    Время чтения: 5 мин.

    Hello! In this article, we will tell you how to get the profession of a marketer remotely. You will learn about the most promising areas of Internet marketing and will be able to find the right online course.

    What is taught in distance marketing courses

    Modern technologies dictate their own rules, and online marketing has taken the place of shopping. Online promotion is an integral part of any business, which is why online marketers are highly valued.

    Digital marketing is a whole range of tools with which you can promote goods and services online. If you want to start a career in this industry, you can choose one or more areas:

    • SEO.
    • SMM.
    • Targeting.
    • Contextual advertising.
    • Reputation management.
    • Advertising with bloggers and PR.
    • Promotion on marketplaces, etc.

    Online schools have training programs for beginners and advanced internet marketers. In the courses, you will get acquainted with the technologies of promotion through search engines and social networks, learn how to build communications with the target audience, and work with negativity.

    The main advantages of distance learning in an online school:

    • Convenient schedule. Classes are held in the evening, it is easy to combine them with work.
    • Recordings of all webinars are stored in your personal account. You can watch them at any time. In most schools, access to video remains forever.
    • Lots of practice. You will not only gain new knowledge, but also learn how to apply it. Homework will become a project for the future portfolio.
    • HR consultants of online schools help with job searches: they give recommendations on resumes, prepare for interviews, and offer vacancies for partner companies.

    Current Marketing Directions

    We found popular marketing courses in a special course catalog or aggregator. The site has a convenient filter for searching and comparing study programs by price, duration, class format (online lessons, recorded webinars), level of training (beginner, professional), you can choose training with a certificate or a diploma, with an internship or employment. And also on the service you can read reviews of real students.

    The most promising and in demand are the following areas:

    • Internet Marketing. This is a “broad” specialty, an Internet marketer can use all the tools to promote websites on the Internet: SEO, SMM, contextual advertising, etc. He creates a marketing strategy based on competitor and target audience analysis, launches various types of advertising campaigns in search engines and social networks, works with analytics.
    • SEO promotion. An SEO specialist knows how to raise any site to the top of Yandex and Google queries, how to promote online stores and get more traffic from search engines. The profession is one of the most sought after in the digital field, so video courses on SEO are available in most online schools.
    • SMM. An SMM manager promotes a company or brand on social networks: Vkontakte, Facebook, Instagram, etc. He knows how to attract the target audience, create content that will interest users, launch targeted advertising, and work with negativity. A professional knows how to sell any product through a social network.
    • Contextual advertising. A contextual specialist sets up advertising in Yandex and Google search engines. He knows the algorithms for setting up ads, manages the advertising budget, analyzes data using Yandex.Metrica and Google Analytics services.
    • Messenger marketing. The task of such a marketer is to sell or advertise the company through instant messengers: WhatsApp, Facebook Messenger, Telegram, Viber or VKontakte.

    In all of these areas, there are many practical online courses where you can learn how to promote any product, service or brand on the Internet – we will talk about them below.

    How to start learning online marketing

    If you have not yet decided where to start learning Internet marketing, you can take a one-day intensive. For example, the free online course “Start in SMM” in Netology. It will briefly tell you how to work with instant messengers, bloggers and comments, show you how to create a community and support it. At the end of your training, you will take a placement test.

    If you want to get a new profession quickly, choose an express course, for example, “Internet Marketer” from Teachline. In 2.5 months, learn the basics of targeting, contextual and display advertising, learn how to create a strategy, analyze competitors and work with the target audience.

    And if you plan to learn a profession from scratch and learn how to use all the tools of Internet marketing, go through a program that lasts about a year. For example, “Internet Marketer from 0 to Pro” from Skillbox. After such a marketing course, they will give a diploma of professional retraining, as well as help with employment.

    How to choose the best online course

    Online learning is becoming popular, many distance education programs are emerging, including for online advertising managers. To find a suitable training course, you can choose 4-5 verified schools and study the conditions on the website of each. But such a search will take a lot of time.

    We recommend using aggregators that have all the necessary information. For example,, where the TOP paid and free marketing courses are collected.

    When choosing online courses, pay attention to the following conditions:

    • How are practical classes going: are there master classes, work on real projects, etc.
    • What document is issued after training. Choose a course with a certificate, diploma or certificate.
    • Is there an internship? The best students are often invited to the school’s partners.
    • How they help with finding a job: they only advise or guarantee employment.
    5/5 - (2 votes)