The 7 Habits of a Successful Copywriter

We will send the material to you by email:

    Время чтения: 3 мин.

    I have read the translation of the article 7 Daily Habits of a Successful Copywriter, written by Katie Yeakle. Listed below are her secrets for success in copywriting, along with some of my own comments. The article was very easy to read, and is somewhat biographical.

    1. Make yourself work

    The most difficult thing for freelance copywriters is to work from home. This is because they are constantly tempted to do anything but work. The best solution here is to choose a place to work outside of the home. For me, the best thing to do is to take my laptop to the park somewhere in good weather and work. However, if you work at home, it must be either a private office or a place that is free from distractions and allows you to be mentally focused for productivity. Also, you should disable all communications: mail, phone, ICQ, Skype, etc.

    1. Make a schedule and stick to it!

    Most copywriting gurus are early birds. They get up early and work when no one distracts them. In springs and summers, I used to get up at 5 am. Working at that time was great. But now I cannot get up that early. In the mornings I come up to the window, look outside, and if it is still dark, my first thought is, “It is too early to get up, so I will sleep a little more.”

    Everyone should choose for himself/herself the time that is most comfortable for them to work.  Also, do not forget about time management and at least make a plan for tomorrow.

    1. Read every day

    In my opinion, this advice is useful for everybody, not just for copywriters. I love to read. I guess it is the influence or result of a philological education. During a semester, I would have to read at least 10 works of Russian, Ukrainian and foreign literature. Now I, indeed, read every day. At least two books a month.  I pay attention to advertisement (it is more like a reflex).

    1. Write every day

    Indeed, it does not matter what you write. It can be a paid article or a letter to a friend, but what is more important here is to write.

    1. Get ready to write … before you actually write

    Gathering information is relevant not only in journalism and copywriting but also in many other areas. For advertising texts,  the data of the product needs to at least be visible. Examine other advertising texts written before, and ask the target audience questions about the product or service. Remember, a lot of information does not happen in this case. It is easier to write text with an excess of data than with insufficient data.

    1. Explore everything

    You should have the spirit of a researcher deep down in your heart! Now I am observing the one in my 7-year-old son. Copywriters also need this curiosity. Great articles will be produced when you start digging deeper. You will start making creative associations; trends will appear and so on.

    1. Get rid of “writer’s mental block”

    Some say that it does not exist, that this concept was invented. I personally experienced a time when I absolutely could not write anything. There is, indeed, a piece of truth in my comic article Create Text within 7 Days.

    People really struggle with this problem.  Some people just start typing text, such as, “I have a sheet of paper in front of me. I must write about the 13th international architectural biennale in Venice, which is being held at the moment, as I am typing these words…”  This method helps me. I also have a rich imagination, and I love to draw parallels and associations. Thus reading text of a similar topic really helps me. And how are you dealing with the problem “writer’s mental block”?

    5/5 - (1 vote)