Using metaphors when handling customer objections
How does the “metaphor” method work in sales? As we know, a metaphor is a figurative comparison, a kind of story that has an analogy with what is happening at the moment, for example, with the client’s thoughts. In practice, it looks like this: we tell a story, after which we draw a conclusion (state a request) that should convince the consumer to take a certain action, for example, purchase our product.
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