65 catchy and creative slogans of famous companies

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    A slogan is a key phrase that advertisers use to verbally emphasize the uniqueness and present the main idea of their product or service. By and large, it is the essence of an advertising campaign that plays an important role in people’s lives. After all, it is the slogan that is able to attract the attention of buyers and influence their choice.

    креативные слоганы

    Having a slogan is so important that businesses around the world spend billions to develop a marketing campaign that will help make a brand easily recognizable. Every day we encounter millions of phrases and sentences everywhere: from print media to online advertising. And although there are slogans that we know by heart, there are also those that have appeared and disappeared without being noticed.

    What is an advertising slogan that can make a company successful?

    It is not only easy to remember, but also has a secret element that makes us take a closer look and think about a future purchase. A successful advertising slogan can impress your target audience and make your company’s product stand out from the rest.

    According to Charles Whittier’s book Creative Advertising, a slogan should be strong enough to present a product or service in a quality manner and justify its frequent mention in advertising. According to the author, it should be so well articulated that people will surely remember it.

    A guide to creating a successful slogan

    креативные слоганы +для рекламы

    • Brand identification. A good slogan should remain closely related to the brand name that is mentioned or explicitly implied in it. It is best to directly indicate the name of your company in the slogan.
    • Easy to remember. Some of the well-known taglines and slogans are still in use today, although they were created a few years ago.
    • Feeling of benefit. Explain the benefits of your product in a language that the consumer can understand. Turn the bad into the good. Show clearly what will happen if your product is not used. Give consumers the opportunity to experience the benefit and enjoyment of using your product.
    • Differentiation. The modern service market is filled with various offers, so companies that operate in the same industry should use creative and original slogans to stand out from the rest.
    • Simple and clear. Use short keywords or phrases in your slogan that grab attention. One word is usually not enough.

    65 famous company slogans


    Think big.


    Think small.

    3. Blogger

    Push button publishing.

    4 Mac Pro

    Beauty outside. Beast inside.

    5 Harley Davidson

    American by birth. Rebel by choice.

    6 Calvin Klein

    Between love and madness lies obsession.

    7. Google

    Don’t be evill.

    8. Survivor TV Series

    Outwit. display. Outlast.

    9 Canon

    See what we mean.

    10 Johnnie Walker

    If you want to impress someone, put him on your black list.

    11. Matchbox

    We sell more cars then Ford, Chrysler, Chevrolet and Buick combined.

    12. Reebok

    I am what I am.

    13. 3M


    14. Marks & Spencer

    The customer is always and completely right!

    15. Federal Express

    When there is no tomorrow

    16. Nikon

    At the heart of image

    17. Red Cross

    The greatest tragedy is indifference

    18. Playstation

    Live in your world. Play in ours


    There is no substitute

    20. Disneyland

    The happiest place in earth

    21. Fortune Magazine

    For the men in charge of change

    22. Holiday Inn

    Pleasing people the world over

    23. Ajax

    Stronger than dirt

    24. Adidas

    Impossible is nothing

    25. Haagen-Dazs

    Pleasure is the path to joy

    26. Yellow Pages

    Let your fingers do the walking

    27. IBM

    Solutions for a small planet

    28 Abbey National

    Because life’s complicated enough

    29. Kodak

    Share moments. Share life

    30. McDonald’s

    I’m lovin it

    31. Hallmark

    When you care enough to send the very best

    32. De Beers

    A diamond is forever

    33. Levi’s

    Quality never goes out of style

    34. Nike

    Just do it


    Connecting people

    36. Tag Heuer

    Success. It’s a mind game

    37. Sony

    Make believe

    38. Subway

    Eat fresh

    39. Electronic Arts

    Challenge everything

    40. Olympus

    Your vision. Our future is your vision. Our future

    41. Vodafone

    Make the most of now

    42. Maxwell House

    Good to the last drop

    43. Clairol

    Does she… or doesn’t she?

    44. Aston Martin

    Power, beauty and soul

    45 Burger King

    Have it your way

    46. Visa

    Its everywhere you want to be

    47. Coca Cola

    Twist the cap to refreshment

    48. M&Ms

    Melts in your mouth, not in your hands


    Grace, space, pace


    Reach out and touch someone – Stay in touch

    51. Kentucky Fried Chicken

    Finger lickin’ good

    52. L’Oreal

    Because you’re worth it

    53. Diesel Jeans

    Be stupid

    54. Metropolitan Life

    Have you met life today?

    55. Nintendo 64

    Get n or get out

    56. Dixon

    The last place you want to go

    57. Ebay

    Buy it. Sell it. Love it

    58. General Electric

    Imagination at work

    59. Du Pont

    The miracles of science

    60. The National Lottery

    It could be you

    61. Energizer

    Keeps going and going and going

    62. Volvo

    For life

    63. Rolex

    Perpetual spirit

    64. Michelin

    When it pours, it reigns

    65. Apple

    Think Different
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