Website promotion: how to avoid mistakes and check the main SEO indicators
None of us are immune from mistakes. It doesn’t matter who promoted the site – both the SEO specialist and the owner of the Internet resource, who decided to bring it to the TOP on their own, could make a mistake. At the same time, the reason for problems with reaching the TOP is not always the work of an SEO specialist. Sometimes the problems of the site itself prevent it from being in the first positions in the search results.
Today we will understand the blunders that affect website promotion and talk about how to avoid them using SEO-Alerts (SEO-alerts).
The main gross SEO mistakes when promoting a site
More than a hundred parameters affect the position of a site in search results. Let’s focus on the key ones:
- too many keywords on the page. This means that 2 or more keywords of different intent are promoted on the page at the same time. Those. it is unrealistic to promote commercial and information requests on 1 page. Thus, you will never reach the top for any of these words;
- spamming the main keyword. This approach was abandoned at the end of 2014. The text is created for people, enter the keys into it organically;
- missing or duplicate meta tags. It happens that if there are identical products, only with a change in one or two parameters, duplicate meta tags appear. Without detecting this problem, these pages will not be able to grow in positions;
- duplicates or absence of headings H1-H6 on the page. Headings make text easier to read, and they are also taken into account by search robots when ranking a site. Don’t neglect them;
- incorrect use of links. When working on increasing the mass of site links, you should choose the most trusted and thematic resources. Only in this way you will be able to get good positions;
- no website updates. Search algorithms favorably refer to Internet resources with updated content. Add new content regularly;
- underestimation of the role of mobile devices. The comfort of using the site on smartphones and tablets is taken into account by search robots in ranking the site. This is also evidenced by the introduction of a new index priority Mobile-first indexing;
- the presence of noindex, nofollow, canonical meta tags. Noindex forbids content indexing, nofollow forbids taking into account the outgoing link as a weight transfer factor, canonical is used to get rid of duplicate content. You need to use them very carefully and only on those pages that search engines cannot index;
- spamming style attributes in body and tags. There is no point in this, only the code will increase in size and the loading speed of the site will also increase.
There are other mistakes that affect the ranking of the site, but those listed above have a particularly strong effect on SEO promotion.
Service for SEO site analysis for errors SEO-Alerts
Manually tracking all the parameters that affect the position of the site in the search results is unrealistic. In addition, Google search algorithms are not static, new evaluation criteria are constantly added to them, the “weight” of current factors is changing.
There are a lot of services on the network that offer to collect all the necessary statistics automatically. But the functionality of many of them is rather limited, some important data is missed. As an example of a service for a full site analysis, let’s analyze Plerdy SEO-Alerts, the service analyzes:
- semantic core of the page (keywords);
- title, description and H1;
- the number of H tags on the page;
- statistics are kept on style attributes in tags and body;
- javascript files are counted;
- tags “a” with “#” in href are counted;
- the number of tags with comments is determined;
- the presence of canonical, nofollow, noindex tags is checked.
The service allows you to understand which words are most popular on the site, what keywords are used, what is their density. Plerdy SEO-Alerts allows you to get high quality text without spamming keywords.
Almost all factors influencing the SEO-promotion of the site are monitored. Plerdy SEO-Alerts gives you an alert when there are errors. This allows you to quickly eliminate them and the position of the site in the search results will not deteriorate. To do this, we recommend using site position monitoring.
There is a full trial version. Without any restrictions, you can perform a technical check of the site for free and evaluate the quality of SEO-Alerts.
Without this statistics, you will not be able to reach the TOP of search results. You simply will not know what to change on the site and what exactly is the problem.
How to use Plerdy SEO-Alerts to check website errors
Here we will analyze an example of using the service to analyze the site:
- register here;
- go to the SEO Alerts tab, in this section we are interested in the SEO page analysis tab;
- this tab collects all the statistics on the pages visited by users. Data collection starts once for all pages at the same time. There is no constant load on your site, plerdy does not affect its operation. If updates were made to the page, just click Check next to the page, after going to the page, click on it and after 6 seconds update the admin panel. The data will be updated;
- the table shows data on 3 types of devices and a list of the pages themselves. The division into groups of devices is made due to the logic of the work of Google search robots, the content with the site adapted for mobile devices is indexed first. A green checkmark indicates that no changes have been made, a yellow checkmark indicates changes to the page, and a red checkmark indicates an error. The last column of the table contains a button that opens a detailed report on the page;
- SEO audit displays information on SEO optimization. The data is shown in the format “Before”, “Before”, and in the last column – the status, you can immediately see what the problem is, where the changes occurred. Here the information is also grouped by 3 types of devices. The data is given by such parameters as the table of contents, description, content of the H1 heading, robots, canonical, the number of H1-H5 subheadings, the number of times the style attribute was used in the tags, the number of times the style tag was used in the body, the number of JavaScript files and tags with comments. The tags “a” with “#” in href;;
- the semantics on the page is also analyzed, namely, the TOP and STOP words are controlled. The service shows how things were before and how everything looks after making changes. You can control, for example, the “loss” of a keyword and adjust the content accordingly. The data is also grouped by 3 types of devices.
In the future, we plan to add new features to SEO-Alerts. But the current functionality is enough to analyze and identify the weaknesses of your site.
Conclusion
The success of SEO site promotion depends not only on the knowledge of the principles of the search algorithms of Google and other search engines. It is also important to be able to work with statistics on the site, to quickly respond, for example, to “dropped out” keywords. It is impossible to manually collect all the data needed for analysis, so an SEO specialist will have to use auxiliary services.
Plerdy SEO-Alerts is the best choice from this point of view. All the necessary information is collected on the pages of the site, in addition, there is an opportunity to get acquainted with the functionality of the service for free. So if your site is not yet in the TOP 10 of Google results, connect Plerdy SEO-Alerts, fix errors and watch the improvement of your web resource positions.
Internet marketing expert. Head of marketing agency MAVR.
Business degree “Master of Business Administration” (MBA).