Use of applied games in business

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    Why should you use applied corporate business games?

    Applied games, also known as serious or meaningful games, are a new phenomenon in the business environment. These games are used for a variety of purposes, including learning, teamwork, skill development, and customer acquisition. Here are some reasons why you should use application games in business:

    1. Attracting and retaining attention. Applied games allow you to create an exciting environment that attracts the attention of participants. Games can be interesting and fun, which helps to get people to learn or collaborate. This is especially useful in today’s world, where people’s attention quickly dissipates.
    2. Skill development. Applied games provide an opportunity to develop various skills that are important for business. It can be communication skills, leadership, problem solving, strategic thinking. Games provide a safe and controlled environment in which to test and improve these skills.
    3. Motivation and pleasure. Applied games allow you to work on challenges and achieve success, which stimulates the motivation of participants. When people enjoy the process, they are more likely to put in more effort and achieve better results.

    Principles of effective use of applied corporate business games

    The effective use of applied games in business requires adherence to certain principles. Here are a few key principles to keep in mind:

    Applying the right game strategy

    First of all, it is important to determine the specific goals that you want to achieve with the application games. Do you want to improve team communication, increase sales or teach new skills? Once the goal is set, develop a game strategy to achieve those goals. Choose the game type, rules and challenges that best suit your needs.

    When choosing a game strategy, also consider the audience with which you work. Different groups of people may differ in interests, skills and approaches to learning. Use game elements and tasks that will be interesting and understandable to your audience.

    Learning through play: a new approach to learning

    Applied games can be a powerful tool for business learning. They create an interactive learning environment where participants can learn through their own experience and experimentation. When using applied games for learning, there are several factors to consider:

    • Creation of realistic situations. Games should reproduce real business situations that participants may encounter. This helps them develop practical skills and learn to make informed decisions. Try to use scenarios, case studies, or simulations that match the actual business environment.
    • Ensuring an active role. Applied games should encourage active participation. Use interactive elements such as group assignments, discussions, role-plays or competitions to engage participants in the learning process and promote learning.

    How to implement applied corporate business games in your company?

    Implementing apps in your business can be an effective and fun way to improve results and engage employees. Here are a few steps to help you bring Applied Games into your business:

    1. Define goals and metrics for success. Determine what specific goals you want to achieve with the help of application games. It could be improving communication, increasing sales, or learning new skills. Set success metrics that will allow you to evaluate the results and impact of games on your business.
    2. Develop customized games. Create or find applications that meet the specific needs and goals of your business. Consider partnering with gamification experts or game developers to create unique gaming solutions that meet your needs.
    3. Engage employees and team. Prepare employees for the introduction of applied games, explain their meaning and benefits. Provide sufficient support and training so that they can use the games effectively in their work. Engage your team in a shared gamified process where they can collaborate, solve problems, and achieve common goals.
    4. Define an estimate and track progress. Establish a rating system to track the progress and results of application games. Measure key performance indicators and collect feedback from participants. This will help you evaluate the impact of games on your business and make the necessary changes to improve results.

    Future Use of Applied Corporate Business Games

    The future use of applied games in business is quite promising. With the development of technology and rapid changes in workflows, applications can become even more popular and effective. Here are a few trends that could influence the future use of Applied Games in business:

    1. Use of virtual and augmented reality. The development of virtual and augmented reality technologies opens up new possibilities for creating immersive gaming experiences. This may include the use of simulations, virtual simulators, and games that use augmented reality for learning and skill development.
    2. Personalization and adaptation. The future of applied games may lie in more personalization and adaptation to the individual needs and skills of the participants. Through data collection and analytics, games can be tailored to each player, presenting them with the next task and challenge that best suits their skill level and interests.
    3. Gamification of work activities. Gamification, that is, the application of elements of the game in the production environment, may be even more common. Game mechanics such as leaderboards, achievements, and rewards can be used to incentivize workers and increase their productivity.
    4. Social networks and collaboration. The development of social networks and online platforms contributes to the growth of cooperation and interaction between participants. Applications can use these platforms to play together, share experiences, and help each other.

    In general, applied games have great potential in the business environment to improve learning, communication, and skill development. With advances in technology and new approaches to gamification, we can expect more adoption of these games in the future. It is important to be open to innovation and constantly improve approaches to the use of applied games in business in order to achieve the maximum effect.

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