Vladyslava Rykova

Text writing styles

Style is a set of features that characterize individuality. It is just as important for a copywriter to have his own style as it is for an artist or writer. Having your own style of writing texts allows the copywriter to stand out from the rest, gives zest to his texts. Read more →

Vladyslava Rykova

ITEA’s “Creative & Copywriting” Course – Mastery Basics

Promotion of the assortment, development of brands, familiarization of users with new services is impossible without effective advertising. After all, it is a well-constructed advertising policy that allows you to stand out from the mass of competitors and attract new customers. Read more →


Stop words in copywriting

What are stop words?

To practice your craft, you need to know all its subtleties and requirements, during which you improve in this business. Copywriting is no exception in this case. Read more →

Vladyslava Rykova

Expanding vocabulary: 30 popular English idioms related to clothes

Far from always the English names of wardrobe items are used for their intended purpose. There are a lot of idioms and proverbs with them, and we will consider the 30 most common ones in this article. For convenience, they are divided into blocks: the outfit as a whole, outerwear, underwear, shoes, headwear.
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Vladyslava Rykova

What is copywriting and rewriting? Overview of exchanges for writing texts

Copywriting and rewriting are the two main components of the income of a novice stock writer. There are often disputes about what exactly is considered one type of work with texts, and what is another, since it is indeed often difficult to distinguish between these two concepts.
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