Vladyslava Rykova

Popular Topics in Copywriting

There are a lot of different topics for writing articles. I understand young copywriters who do not know which ones to choose. It is very important because it is impossible to be an expert in all areas at once. Only personal experience, good education and regular investments (of time and money both) in self-development can help you. But you have to start with something. There are a number of the most popular topics for copywriting on the market, which may serve your purpose. Read more →

Vladyslava Rykova

Creating a Title for an Article: Forms, Specifications and Properties of Good Titles

Ten Types of Titles in Media (and a Couple in the Internet)

There are such types of titles in media as “heading”, column, supertitle and subtitle, intro, showcase, exclamation. In the Internet there are two main title types: “title” tag and “h1”…”h6” tags. Read more →

Vladyslava Rykova

The Advantages and Disadvantages of the Media

In this article I will make mass media pros and cons overview. For this purpose user’s point of view not advertiser’s or media company’s staff will be used. Read more →

Vladyslava Rykova

Copywriter portfolio. Why is it needed? How can it be made effective?

I guess, there is no need to explain, why does copywriter need a portfolio. But for those who still hesitate if online-portfolio is expedient I’ll state following reasons: Read more →

Vladyslava Rykova

Specifications for Copywriter: Tips for SEO Specialist and Copywriters

What is SEO?

One aspect of copywriting is SEO copywriting. To write SEO texts, you should know what SEO is.

The abbreviation SEO is short for «search engine optimization». On the Internet, among web masters and site builders, it’s possible to hear its synonyms: web site promotion, site optimization, site promotion in search engines and lots of others. What’s the essence? Read more →

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