Marketing

If a visitor directs the cursor to a red cross on your site, this means a lost conversion for you and a profit. Perhaps the user got bored on the page or did not find an answer to his request. However, you have a chance to interest him and convince him to stay on the site, and this is one of the pop-up advertising technologies – exit intent. In the article, we will consider this phenomenon and give several examples of the use of pop-up windows.
Read more →

One of the main parameters in assessing the relationship between a company and a consumer is the churn rate. This is a measure of the percentage of customers who have terminated their relationship with the business over a given period.

Read more →

The company’s marketing strategy allows you to plan and effectively implement an enterprise development plan in a particular market. A marketing strategy once drawn up determines what types of products and promotion methods to use in a given market, how to organize logistics, communications with the target audience, and other aspects of the company’s activities.
Read more →

To remain competitive in the market, a businessman must be aware of all events to respond to changes in time. This also applies to online marketing. Next, the main changes and innovations in the promotion of goods and services will be considered.
Read more →