SEO book by Leonid Grokhovsky “SEO. Guide to Internal Factors”

A book on SEO that is very voluminous in terms of information and not voluminous in terms of size (which cannot but rejoice).

I want to highlight 16 postulates from all the information that affect the ranking of a site in search engines.

1. You can not duplicate texts on its different pages.
2. The type of url (human-understandable url, CNC), its formula (keyword in the url) and length are important.
3. If you change the url generation rules, you need to use a 301 redirect.
4. There should be a dynamic growth of pages and external links.
5. Relevance of links is important, i.e. the presence of visitor transitions on them, as well as whether it is end-to-end.
6. The text surrounding the link anchor matters.
7. A site ranks better if it is visited repeatedly and by direct access.
8. If, despite the high positions, the site has a low CTR, it may lose its ranking advantage.
9. A site that links to banned sites may be banned.
10. You should not use more than 50 links on 1 page.
11. The page must not link to itself.
12. Uniqueize meta tags on your site.
13. A site whose structure is so good that there is no need to close pages in robots.txt ranks better.
14. For SEO purposes, use the “logical” <STRONG> tag rather than the “physical” <B> tag.
15. Tags must not overlap with each other.
16. Title must be less than 25 words.