Overview of the service for retargeting on Vkontakte – Hitalama (closed), but there is Pepper

If you promote your products through Vkontakte, then this article is for you! I bring to your attention an overview of the Hitalama.com service, which will help attract customers.

As an alternative, pay attention to a similar service – Pepper

Hitalama is a service for retargeting on Vkontakte. Helps to collect user IDs, on which you can then set up your ads.

So, for example, in the advertising account on Vkontakte, you can’t target ads to the user’s friends or subscribers, but using this service you can download the IDs of friends / subscribers, add them to the retargeting database and thus target ads to these users.

How it works?

The service offers simple builders and script builders. Let’s take a closer look at each of them.

Simple collectors – getting simple lists of IDs from Vkontakte. These include:

• User Followers – Collect IDs of the user’s friends and followers.

• Community subscribers – calculating the ID of users who are members of a particular group.

• Post. With this collector, you can collect the IDs of users who have liked, reposted, or commented on a post.

• Photo – Collect IDs of users who have liked or commented on a photo.

• Video. Similar to a photo – you get the IDs of users who liked or commented on the video.

• Discussion. Thanks to this collector, you will receive the IDs of all users who participated in the discussion.

Script collectors – the ability to get complex lists of IDs. Namely:

• Active audience – a collection of users who clicked “Like”, “Share”, left a comment in a given group a certain number of times, the authors of the posts.

Intersection – a collection of users who are members of several communities at once.

• Search for communities – search for a specified number of VKontakte communities by key query. For example, we need to find 100 Ukrainian SMM communities: for this, we enter the keyword “SMM”, select the number “100” and the country “Ukraine”.

When you click the “Search” button, you will get a list of communities that match your query.

When downloading the results, you will be prompted to select community parameters: ID, community address, name, number of subscribers.

• Admins – collection of community admin IDs.

• Photo album – a collection of user IDs that put “I like” to the photo, left a comment and directly of the people who uploaded the photo.

You can download the results of the tasks that you have set for the service in the corresponding tab “Tasks”. You will be able to view the status of the task – “In Progress” or “Download” when it is already completed. Lists with user IDs are formed from several seconds to several minutes, depending on the amount of data. The files are downloaded in txt format.

Service benefits:

• Gathering a “hot” audience, which is probably interested in such services / products that you offer.
• Wide possibilities. You can calculate:
  • IDs of users who performed certain actions in the community / discussion / photo album, as well as with the post / photo / video;
  • ID of friends and subscribers of the user;
  • ID groups and admins;
  • IDs of users who are members of several groups you select.
• The file with user IDs is exported in txt format. Thus, it can be immediately uploaded to the Vkontakte retargeting database for your advertising campaign (note: Vkontakte supports uploading data in txt. And cvs format)

Service Disadvantages:

The main disadvantage is the inability to collect user IDs according to the following parameters:

• Country and city of residence
• Age
• Gender
• Date of Birth

I think many people would be happy with such functions when searching for user IDs.