TOP services for email marketing

Email marketing is one of the most effective tools for attracting and retaining customers. But in order to achieve the maximum effect from mailings, you need to use special services. In this article, we will take a look at the top email marketing services and find out which one is right for you.

TOP email marketing services

MailerLite

Link to service – https://www.mailerlite.com/

MailerLite is an intuitive email marketing service that provides a wide range of functionality for creating, sending and analyzing the results of email campaigns. A distinctive feature of this service is a simple and convenient drag-and-drop email editor, thanks to which even beginners in marketing can quickly create high-quality mailings. MailerLite offers a variety of automation tools, audience segmentation, and built-in analytics to effectively track campaign success rates. The service provides flexible pricing plans, including a free service package, making it affordable for a variety of business sizes and industries.

Mailchimp

Link to service – https://mailchimp.com/

Mailchimp is one of the most popular and versatile email marketing services that provides many tools for creating and sending emails, as well as automating processes. It has a simple and intuitive interface that makes it easy to use even for users with no experience in email marketing.

The main features of the Mailchimp service:

• Create and send newsletters. You can use ready-made templates or create your own by adding text, images, videos and other elements. Mailchimp also has tools to test and optimize emails before sending.
• Subscriber management. Mailchimp allows you to create various mailing lists. You can use filters and tags to easily find the contacts you need and organize them into groups.
• Process automation: automatic mailings based on user behavior or creating a series of email messages for new subscribers.
• Analytics and reporting. You can track the number of opens and clicks, clicks to the site and other metrics to improve the performance of your newsletters.
• Integration with other services. Mailchimp supports integration with most popular CRM and CMS systems, which allows you to automate processes and improve customer interaction.
• Subscriber segmentation. Mailchimp allows you to segment subscribers based on various factors, such as their behavior on the site, location, interests, and other data. This allows you to create more personalized newsletters that will be more effective.

Pros Mailchimp:

• Ease of use. Simple and intuitive interface.
• Free rate. Mailchimp provides a free plan that allows you to create and send up to 10,000 emails per month for 2,000 subscribers.
• Wide range of tools. Mailchimp provides many tools for creating and sending newsletters, managing subscribers, process automation and analytics.
• Mailchimp provides many helpful resources for users, such as tutorial videos and articles, and a user community where you can share experiences and tips.

Cons Mailchimp:

• Restrictions on the free plan. The free plan has limits on the number of emails sent and the number of subscribers.
• High prices for paid tariffs. Mailchimp’s paid plans can be quite expensive for those who need higher limits.

GetResponse

Link to service – https://www.getresponse.com/

GetResponse is a full-featured email marketing service that offers a wide range of tools for creating, sending and optimizing emails. GetResponse also provides powerful analytics to help you track and improve campaign performance. In addition, the service has a user-friendly interface and excellent support.

ActiveCampaign

Link to service – https://www.activecampaign.com/

ActiveCampaign is not just an email marketing service, but a complete marketing automation platform. It allows you to create complex mailing chains and automatic responses to customer actions, which helps to significantly increase the effectiveness of marketing. In addition, ActiveCampaign has a user-friendly interface and high speed.

Sendinblue

Link to service – https://www.sendinblue.com/features/email-marketing/

Sendinblue is an all-in-one email marketing service that allows you to create and send newsletters, SMS messages and push notifications. It also provides powerful analytics and reporting, as well as contact and subscriber management tools. Sendinblue is fast and has a simple interface.

Campaign Monitor

Link to service – https://www.campaignmonitor.com/

Campaign Monitor is a reliable and easy to use email marketing service. It provides all the tools you need to create and send newsletters, as well as powerful analytics and reporting. Campaign Monitor also has a user-friendly interface and an intuitive email editor that allows you to create beautiful and effective mailing lists without the need to know HTML.

ConvertKit

Link to service –  https://convertkit.com/features/email-marketing

ConvertKit is an email marketing service that specializes in working with bloggers, writers, and other creative professionals. It provides convenient tools for collecting subscribers, creating and sending newsletters, as well as automatic segmentation and personalization. ConvertKit has a simple interface and support, as well as high speed.

AWeber

Link to service – https://www.aweber.com/

AWeber is a simple and reliable email marketing service that provides all the tools you need to create and send emails. It also has powerful analytics and reporting, and supports integration with most popular CRM and CMS systems.

Snov.io

Link to service – https://snov.io/

Snov.io is a universal bulk email platform that allows you to run campaigns of any complexity and scale. It has a user-friendly interface and many tools for collecting, managing and sending newsletters.

Zoho Campaigns

Link to service – https://www.zoho.com/campaigns/

Zoho Campaigns is a powerful email marketing tool that allows you to automate your emails and easily manage your campaign creation process. The service offers an intuitive drag and drop editor for quick template design, integration with many popular applications, as well as segmentation and personalization of emails for the most effective interaction with the audience. Zoho Campaigns provides detailed analytics to track campaign success rates and improve campaign results. Thanks to flexible tariff plans and the availability of a free version, the service becomes an affordable and attractive solution for businesses of various sizes and industries.

Selzy

Link to service – https://selzy.com/

Selzy – is an email marketing service that provides many tools for creating and sending emails. It has a simple interface, an intuitive email editor, and powerful analytics and reporting.

Ukrainian services for email marketing

Ukraine keeps up with global trends in digital marketing and provides its services for email marketing. Let’s take a look at a few Ukrainian email marketing services that can be useful for your business.

eSputnik

Link to service – https://esputnik.com/

eSputnik is an email marketing service that provides a wide range of options for creating and running campaigns. It has a user-friendly interface and many tools for creating beautiful and effective mailings. eSputnik also provides powerful analytics and reporting, as well as integration with popular CRM and CMS systems.

SendPulse

Link to service – https://sendpulse.ua/

SendPulse is a Ukrainian all-in-one marketing service offering solutions for email, SMS, web push notifications and instant messengers. A feature of SendPulse is the use of artificial intelligence to determine the most appropriate time to send messages and increase audience engagement. A drag-and-drop template editor makes it easy to create professional-looking emails, while automation and segmentation tools make it easy to manage your marketing campaigns. SendPulse provides detailed analytics reports to monitor and optimize results, while flexible pricing and a free plan make the service affordable for businesses of all sizes and industries.

The final choice of email marketing service depends on the specific needs of your business and budget. However, any of the services listed above has all the necessary tools for efficient and convenient implementation of email marketing campaigns in the market.