30 types of discounts for all occasions
Nowadays it is more and more difficult to surprise people with any discount. Most of us are becoming less and less trusting of various marketing ploys in the form of discounts.
In my article I want to share the most famous discounts that are used in sales.
- Off-season
The most striking example is the sale of a fur coat in summer or a swimsuit in winter. Used to encourage sales of old collection items.
- Seasonal
Provided with the sale of seasonal goods. During the winter season, ski goods will be in demand.
- Quality Discount
Used in several situations:
- the presence of a defect in the product,
- product expires.
- Discount for a certain period
Allows shoppers to make unscheduled purchases when time is limited. For example: 30% discount on the birthday of a company or buyer.
- Holiday discount
Definitely, you noticed this type of discount before the New Year. You can also apply discounts for smaller holidays. For example: accountant’s day, mother’s day or angel’s day. Experiment, and the results will not keep you waiting long.
- Cross Discount
Related products are offered. It is necessary to determine which additional product will be relevant in comparison with the main purchase.
- Discount for reaching a certain check
Introduced to raise the client’s check. Definitely, you have had situations when at the checkout of a store they offer to buy another inexpensive product and get a discount on a general check.
- Wholesale discount
It is used with a larger volume of sales, which encourages to make even more purchases.
- Accumulation system
It accumulates over a certain period of time. Subsequently, you can pay with this bonus. An example is a card from the Silpo supermarket.
- Personal discount
Actively used today. Thus, it is personalized to a specific person. Definitely, you were handed a flyer for a discount to a fitness center, beauty salon, and more.
- Preferential discounts
Allows you to stimulate sales for a certain category of people. The most famous example is the discount in pharmacies for pensioners.
- Partner discount
All known network sales. The more customers you attract, the more profitable the price of a product or service.
- Discount-subscription
Implemented for fitness studios, gyms and other sports services. When buying a subscription for a month, and preferably for 3, the price of one lesson will be much lower.
- Trade-In system
Allows you to return the old product to the company and purchase a new one at a discount. Examples are mobile phones.
- Discount for the same item
Buy two of the same item and get the third one for free.
- Unexpected Discount
The reason may be different. For example: “1000 customer”, “100 customer”. The winner receives a prize from the company.
- For online shopping
Very often, when comparing prices in an online and offline store, you may encounter different prices. At what the price in the online store will be lower.
- For a recommendation
Refer a friend and get a discount. Also, the bonus is received not only by the one who recommends, but also by the one who is recommended.
- Export discounts
Discounts that are provided to foreign buyers in addition to those discounts that apply to domestic segment buyers.
- Instant discount
It is actively used in the absence of a clear price. The same discount when the buyer asks: “Can you provide a discount?”.
- Email subscription discount
Now implemented in many online stores. The value speaks for itself.
- First Purchase Bonus
Actively works on foreign projects, in Ukraine it is rarely used. An example is the well-known AliExpress or Asos.
- Social media subscription discount
Social networks are actively developing, not only for the purpose of communication, but also as a way of active sales of goods or services.
In order to constantly communicate with your target audience, a small “carrot” is offered in the form of a discount when subscribing to social networks.
- Bonus for independence
If you have taken your order.
It is actively used in various cafes and restaurants. It is very convenient if you want to enjoy your favorite dish in a homely atmosphere.
- Rrepost discount
The bottom line is to repost a specific post on social networks.
- Review Discount
After receiving the necessary product, you can write a review, and already on the next purchase you will receive the product at a discount. Thus, returning the client to your company.
- App Download Bonus
Noticed in public places. For example, presented in the Farsch restaurant. Each client immediately receives coffee as a gift, in the future each check is converted into points that can be exchanged for the menu of the establishment.
- Discount for speed
The faster the client makes an advance payment, the greater the discount he receives.
- Cash Discount
Most of us have a commission when paying by card, and this is very unprofitable, especially when it comes to a large transfer. Therefore, offer the client a discount for paying in cash.
- Discount on a specific item
This type of discount is generally limited in time. A striking example is the goods that were marked with the price tag “Product of the Day”, “Highestseller”.
As you can see, there is a huge variety of ideas for discounts, and you can choose the most interesting ones for your own business. Leave in the comments what type of discount you still use.
Internet marketing expert. Head of marketing agency MAVR.
Business degree “Master of Business Administration” (MBA).