TOP 200 best advertising tools

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    Marketing and advertising use different tools. This is necessary for effective communication with the target audience. As a result, user interest in the company’s product or service is created. The choice of specific tools depends on the specialization of the business, the properties of the advertised products and advertising objectives. In this article, you will find the top 200 promotional tools.

    Search Engine Optimization

    This is an important component of marketing and promotion through digital technologies. Website optimization allows you to increase the relevance of the resource and position in search engine results. Currently, many parameters are taken into account: page loading, ease of navigation, usefulness of content for readers, presence of keywords and unique images. High positions in the search engine results give significant traffic to the site. For commercial resources – product rating and sales increase, for informational sites – the popularity of content among readers.

    • Google
    • Baidu
    • regional search engines

    Instagram

    • Creation, systematic content filling and promotion of your Instagram account
    • Targeted advertising (use advertising by geo if you have offline outlets)
    • Scrolling posts in the news feed of your target audience
    • Advertising posts from opinion leaders and experts among your target audience
    • Advertising in “Stories” with opinion leaders and experts among your target audience
    • Collaborations with opinion leaders and experts among your target audience
    • Advertising posts in thematic communities visited by your target audience
    • Advertising in “Stories” in thematic communities visited by your target audience
    • Participation in thematic contests and giveaways
    • Retargeting for visitors to your landing page/website
    • Masfollowing, masliking, mascomenting and maslooking for your target audience
    • Targeted cold dialogues with people from your target audience using multiple accounts

    Facebook

    • Creation, systematic content filling and promotion of your community
    • Targeted advertising (use advertising by geo if you have offline outlets)
    • Promotion of posts in the news feed of the target audience
    • Advertising posts from opinion leaders and experts among your target audience
    • Advertising posts in thematic communities visited by your target audience
    • Retargeting visitors to your landing page/website
    • Liking and commenting people from your target audience
    • Targeted cold dialogues with people from your target audience using multiple accounts

    Google.Ads

    This tool allows you to create advertisements and place them in text or image format on search results pages or on sites that are part of the Google Display Network. Such ads are shown in accordance with the thematic queries of users and have good performance.

    • Advertising in keyword search
    • Dynamic search ads
    • Search remarketing
    • Shopping ads on Google
    • Advertising on Google Play (suitable for advertising mobile applications)
    • Advertising in KMM, Performance Max

    YouTube

    • Creation, systematic content filling and promotion of your YouTube channel
    • Buying pre-rolls on channels with your target audience
    • Buying post-rolls on channels with your target audience
    • Advertising inserts in videos on channels with your target audience
    • Collaborations with opinion leaders and experts among your target audience
    • Custom promotional videos from opinion leaders and experts among your target audience
    • Custom editions from opinion leaders and experts among your target audience
    • Participation in thematic contests and giveaways
    • Messages under the video that your target audience is watching
    • Creation of profile thematic videos on issues of interest to your target audience and bringing them to the TOP using internal / external optimization and boost at the start
    • Advertise your videos for the keywords your target audience is looking for using YouTube advertising tools
    • Showing your videos with links to the landing/site before the videos your target audience is watching using YouTube advertising tools
    • Creation and seeding of viral videos

    Messengers (Телеграм, WhatsApp, Viber etc.)

    • Creation, systematic content filling and promotion of your messenger channel
    • Buying advertising posts on channels where your target audience sits
    • Writing high-quality and interesting content for channels where your target audience sits
    • Buying advertising posts in chats where your target audience sits
    • Expert advice in chats where your target audience sits
    • Messages in chats where your target audience is
    • Cold mailing to chat subscribers where your target audience is
    • Accurate targeted invitation of your target audience located in other chats to your chat or channel
    • Mass mailing of messages to your target audience using automated programs
    • Redirecting residual traffic from other advertising channels to your messenger channel

    E-mail marketing

    • Building an email database with lead magnets and other tools
    • Systematic “touches” with the e-mail database
    • Newsletters to partner e-mail databases
    • Stimulate the chain of recommendations and the true dissemination of information about your products through an affiliate program
    • Implementation of auto funnel technology in E-Mail

    Content Marketing

    It consists of preparing and distributing various content: text, images, video files. When creating content, it is desirable to use the recommendations of experts. Such information can be posted on the blog, social networks and on the company’s website. Useful content helps to improve the brand image, providing additional popularity of the company’s products.

    • Personal blog
    • Personal accounts in social networks
    • Communities in social networks

    CPA and CPL networks

    • Buying Leads
    • Buying Confirmed Leads
    • Purchasing Confirmed Orders

    Ad Networks and Product Ad Networks

    Geo-advertising

    • Advertising with hyperlocal targeting
    • Placement on Google My Business (Google Business Profile)

    Advertising in directories

    • 2GIS
    • Regional catalogs and directories

    Product offer aggregators

    • Google Merchant Center
    • Rozetka
    • Prom

    Forums, portals, news and information sites visited by your target audience

    This tool is based on publications on thematic sites and forums of expert reviews, useful recommendations. Such information allows you to improve interaction with the target audience, and also helps users choose the right product or service.

    • Order promotional articles
    • Writing expert articles
    • Internal media (banner) advertising.
    • Seeding in the comments
    • Expert advice in the comments
    • Full or partial site rental
    • Launch of competitions and special projects on the site
    • Guerrilla methods, covert marketing

    Banner advertising

    This tool is often used on thematic sites. Graphic banners allow you to easily explain the advantages of products, show the uniqueness of the offer.

    Online bulletin boards

    • Bulk automated posting and promotion of messages on bulletin boards where your potential customers may be
    • Creation and promotion of your store accounts on bulletin boards
    • Internal media (banner) advertising on different boards
    • Internal contextual advertising on different boards

    Direct cold contacts

    • Cold call
    • Cold targeted mailing in social. networks
    • Cold Spot Email
    • Cold spot mailing in messengers
    • Cold spot encounters

    Partnership programs

    • Newsletter, calls and other methods of informing about your offer in the partner’s lead and customer database
    • Co-creation and promotion of specials. projects
    • Embedding advertising of your products in the marketing and sales chain of your partners
    • Placement of your marketing materials on the territory of partners (offline and online)

    Offline advertising

    • This is advertising cooperation with television, radio, print media. The use of such channels provides additional brand popularity and can be used in conjunction with online promotion.

    Outdoor advertising

    • Radio advertising
    • Advertising in city newspapers and other print media
    • TV ads
    • Advertising on city billboards
    • Advertising on transport
    • Advertising on parked cars
    • Advertising on the rear window of cars
    • Advertising inside transport
    • Advertising in the subway
    • Advertising in elevators
    • Advertising in business centers
    • Promotional stands in the places of congestion of your target audience
    • Distribution of your flyers and brochures through promoters
    • Distributing your flyers and brochures to mailboxes
    • Posting advertisements
    • Advertising on asphalt
    • Advertising on checks
    • Advertising on road signs and structures
    • QR codes. This tool can be effectively used in offline advertising (booklets, magazines, advertisements). For this method of promotion, the user must have a smartphone, a program for reading graphic information, and Internet access. For example, by clicking on the link you can go to the company’s website, download the program, and get additional bonuses.

    Coupons

    • Pokupon
    • Superdeal

    Other

    • Robotic auto calls for client and cold base
    • Placement on collective purchasing sites
    • Placement on aggregator sites on your subject
    • Placement in cashback services
    • Placement and advertising at thematic exhibitions and events with the accumulation of your target audience
    • Speech at thematic exhibitions, events and webinars with the accumulation of your target audience
    • Organization of thematic exhibitions, events and webinars on your subject
    • Publications in print and online media
    • Creation of thematic information drives
    • Launching and stimulating a Win-Win affiliate program among its customers (example – Uber)
    • Holding and promoting free events (open days, free lessons, free test drives and demonstrations, etc.)
    • Sponsorship at thematic exhibitions, events, webinars, promotions, etc. with the accumulation of your target audience
    • SMS-mailings to the client base
    • Use of various lead services on your website/landing page (callback, online chat, exit pop-up, social media contact button, auto-collection of data about visitors from social networks, etc.)
    • Systematic work to increase the conversion of their advertising platforms both online and offline (landing / website / online store, postcards, signs, banners, stickers, entrances, shop windows, room architecture, etc.)

    Results

    If you use all the tools, you will need significant finances, which is not available to all companies. Therefore, it is important to choose options that will ensure the profit of the company and allow you to optimally distribute the advertising budget.

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